Point of Care Network
Point of Care marketing is specially designed to generate product awareness, educate consumers, encourage doctor and patient conversations, and ultimately, influence purchasing & prescribing decisions in the right location at the right time.
Boost your brand awareness and align your company’s image with the medical professionals and pharmacists that consumers trust. Plus, patients are more likely to ask their care provider about an advertised drug or treatment if they see it right before their medical appointment.
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Point of Care Advertising is also a great medium for engaging healthcare professionals (HCPs). HCPs will obviously frequent healthcare facilities and it’s crucial for pharma companies to increase the awareness of their drug among medical professionals that can recommend and prescribe it to patients.
Our Point of Care network is a targeted solution that delivers messaging at the critical point in the healthcare journey. It provides effective solutions at the closest point to the doctor and patient conversation.