This network consists of digital displays strategically located inside bars and/or restaurants. It’s the key to reaching the elusive 18-34 demographic who are more likely to adopt and recommend new products and have a higher acquisitive power.
Read moreThis network consists of digital displays strategically located inside beauty salons and spas. It’s the key to reaching women 18-49 demographic in a highly positive and receptive environment. In this setting they can’t turn the page, can’t turn it off and they can’t turn away.
Read moreThis network consists of digital displays strategically located inside university grounds in the highest student traffic area. It’s the key to reaching the 18-27 male and female students.
Read moreProducts and service advertised through digital signage can see an increase in sales from 10%-25%.
Nielsen Media research study shows estimates that over 65% of purchasing decision are made at the point of purchase.
Unlike mass media our digital networks enable advertisers to market their products and services in their target markets.
Bar patrons have good recall for ads on digital signs.
Digital Media in Bars Have Significant Impact on Ad-Averse Young Adults.
The economic downturn has put stress on big consumer packaged goods (CPG) brands as more consumers make purchases based on price. CPG marketers do not want their products left behind for less expensive store and private-label items, which increasingly offer comparable quality and ingredients. (more >>)
A new national survey by Arbitron for Zoom Media and Marketing has confirmed that bars and other nightlife venues are effective platforms for reaching young adults with ad messages–even ad-averse consumers who go out of their way to avoid advertisements in other media. (more >>)