The economic downturn has put stress on big consumer packaged goods (CPG) brands as more consumers make purchases based on price. CPG marketers do not want their products left behind for less expensive store and private-label items, which increasingly offer comparable quality and ingredients. (more >>)
Digital Point-of-Sale gives Brand Marketers an Edge
A new national survey by Arbitron for Zoom Media and Marketing has confirmed that bars and other nightlife venues are effective platforms for reaching young adults with ad messages–even ad-averse consumers who go out of their way to avoid advertisements in other media. (more >>)
